 Hello, I'm Barbara Jennings and it's my pleasure to be your guide.
I have many training options available if you're only seeking supplemental income or you don't consider yourself motivated enough to reach the pinnacle in the home staging
and redesign industries.
This course is just for those superior individuals who know how to study, know how to apply what they learn, aren't afraid of following directions,
have leadership qualities, love people and aren't afraid to talk to people, take chances or persevere.
Obviously there are many, many people who don't meet that level of criteria. In fact, the majority of those that read this page will not qualify - and they know in an
instant that they don't. So if you've had problems in the past with job performance, if you tend to be a quitter or fence sitter, if you're not self-motivating, then
stop reading right now. This course is not for you.
But if you love to be challenged and you love the idea of making huge profits in a decorating business of your own
(actually two together), then keep reading. I've got a jewel of an opportunity
to share with you.
But Before You Read On,
May I Give You My Free Newsletter?
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As I mentioned earlier, I have created many roads to entering the home staging and interior redesign industry
(developed over the last 6 years). I've written many books on various subjects that pertain
to the business. In my "a la carte" program, you can tailor the training to suit you or you can save quite a bit of investment and treat yourself to a course at a Silver, Gold or
Diamond Level. What you choose is strictly up to you. The point is not how you start, but that you start in a manner and level that is comfortable for you. I cannot
develop programs that are all things to all people, but I've certainly tried. So whatever your goals are, and whatever your resources are, I should be able to accommodate
your needs one way or another.
BUT THIS IS MY TOP,
ALL-INCLUSIVE COURSE
THE DIAMOND RUBY COURSE |
THE ACADEMY OF STAGING AND REDESIGN
At the top of this page are drop-down menus that will take you to other sections of my programs. But this page, and this page alone will tell you about my
all inclusive program called the Diammond Ruby Combo Course. It is the premier Diamond program (there are two
LESS INCLUSIVE ones). You could say it will give
you The Works! because it literally includes ALL of my training (both in design and business) and ALL of the tools, sales aids, support systems and operations that
have taken me 6 years to develop.
(NOTE: Course subject to change without notice. Shopping Cart always has up-to-the minute details on pricing and contents.)
This course will give you all of the insider secrets, tactics, strategies and training you could dream of getting.
It includes everything you would expect to get and a ton of stuff you won't be
expecting. In a nutshell, you'll get:
- How to Start a Home Staging Business
- How to Start an Interior Redesign Business
- How to Link Both Together Into a Thriving, Creative Career
- How to Use a Plethora of Tools I've Developed to Shorten the Road to Success and Do Most of the Work For You
Don't get me wrong. Nothing just falls in your lap. If it did, everyone would be doing it. You do have to work at your business. But I've developed the most creative,
the most thorough and extensive training program in the world (since 2002), together with powerful, professional sales and marketing aids, to ensure your success if you just do as
I recommend. Over 5,000 individuals have walked through some aspect of my courses
and training.
Many people have unfortunately gone the seminar or membership site route
for initial training because they didn't do enough research to find us. They were unhappy
afterwards. Many were strung along with empty promises of quality hands-on training. Many felt
cheated, lied to, or had misleading statements and representations made to them. If you've looked at other programs and compared even just a little, you'll quickly
discover there is a ton of information available here at our extensive website
for free and likely very skimpy information available elsewhere, with
practically nothing offered for free. We give you a ton
of information on the front end and are fully accountable on the back end for the claims and representations we make. We cut out all of the "fat" to bring you just
what you need for success. Most programs teach you some things to do, then fill up the rest with "filler". If they've designed any tools of the trade or promotional
aids, they charge you separately for them, and force you to pay annual renewal fees just to protect what you've started. We don't play those games.
When you consider that the average person only remember 10% of what they hear at
a seminar, and they get headaches if stranded at a computer, you'll quickly see
the value of our Mixed Methods of training (ebooks, manuals, online).
With that in mind, let's discuss in detail what's included in the Diamond Ruby Combo Course
- which gives you lifetime access at no additional charge.
TESTIMONIAL - "This course is worth its weight in gold. I cannot imagine a more comprehensive tutorial anywhere. This has been one
of the best life choice I have ever made. Thank you. Thank you. Thank you. - Audrey Schechner"
Home Staging is a
Decorating Business
While some of our competitors claim that home staging is only a real estate business, and not a decorating business, if you don't have solid interior design
knowledge and skills, you may get a business started, but you'll fail to sustain it. You must be good at design too. That's why we've poured so much time and
energy into bringing the finest training you'll find on the key elements of design that you'll need to know. Here's a brief overview of just one of the
design trainers in your program:
- How to Assess a Room so Your Arrangements Look Exceptional
- How to Assess Your Lifestyle for Functionality As Well As Beauty
- How to Arrange Your Room for Intimacy and Relaxation
- Where and How to Begin Your Redecorating Arrangements
- My Personal Tools of the Trade and How to Get Them
- Where to Place the Major Furniture - What Is the Major Furniture?
- 11 of the Most Common Arrangement Solutions That Will Solve Most Any Room Dilemma
- How and Where to Rearrange the Other Furniture and Create the Designer Look You've Always Wanted
- How to Create Intimacy That Your Family and Friends Will Enjoy
- The Little Known Trade Secret Most Designers Don't Even Know
- How to Arrange the Entire Room and Amaze Everyone With Your Creativity
- How to Make a Room Sparkle and Come to Life
- How to Create Spectacular Furniture Groupings That Show Everyone You're Really Good
- The One Essential Ingredient You Need to Get Peace of Mind
- The Art of Displaying Your Art and Accessories and Add Pizzazz to Any Room
- How to Virtually Eliminate Every Architectural "Blemish" in the Room
- The Easy and Proper Design and Placement of Art and Wall Groupings
- How to Conquer the Two Most Misunderstood Concepts in Interior Arrangements
- How to Balance Unity with Variety in Your Decorating
- One Decorating Element Every Room Should Have
- 21 Arrangement Mistakes You Should Avoid
- 50 (or more) Before and After Pictures Using What the Owner Already Had
- Easy Decorating and Redecorating Strategies for the Living Room, Family Room,
Bedroom, Kitchen and Bath
That's one of the core design training components. But then you need to learn how to converse easily with people in social settings.
Why social settings, you ask? Good question. Social situations are where a huge amount of business begins to be conducted.
These could be meetings, networking groups, parties, volunteer organizations, one on one situations. They could be events you host yourself or ones you're invited to
attend. Whatever the setting, social events are necessary happenings when it comes to building a business and you want to be confident in getting the most out of
them. So we have a specific trainer that teaches you all about them and how to be a great hostess and guest. It also teaches you how to throw dynamic parties and
offer decorating services to your clients as part of your many services. In this trainer, you'll learn:
- The standard ways to place a table setting
- Six international table place settings
- Four ways to fold a table napkin
- Eleven table cloth sizes and how many people each will accommodate
- Nine types of glassware
- Seven types of knives
- Ten types of forks
- Ten types of spoons
- Nineteen table decorating styles
- Eleven ways to shape bouquets
- Four hundred twenty seven flowers and what they stand for
- A simple party planning guide
- A guide for planning parties for 50 guests or more
- Seventy rules of dining etiquette
- The responsibilities of hostesses, hosts and guests
- Fifty conversation icebreakers
- Tricks for remembering names and faces
- Fifteen ways to keep a conversation going
- Five more ways to extend conversations
- Twenty four ways to become a good listener
- Ten top tips for great listening skills
- Six topics to avoid at a dinner party
- Eight conversation killers to void
- Six ways to exit a conversation gracefully
- Eight ways to continue a relationship after the party is over
- How to choose your decorating style
- Four basic decorating styles
- Eleven common psychological associations of color
- How to choose your decorating colors
- Seven principles of good interior design
- Ten goals of good interior design
- Is wallpaper worth the cost and effort?
- Tips on the care of your wood furniture
- Seven ideas for decorating with photographs
- Sixteen ideas for decorating with unusual objects
- Four things to avoid in your decorating
Before the core of your materials have arrived, you'll have a chance to learn about floral arrangement design so you can add this service to your growing list
of revenue streams.
We're going to teach you, not only how to build a staging and redesign business, but how to maximize your profits by offering other services and
products as well. Flower Power (15 chapters) is an electronic book that will teach you all of the secrets of
how to create beautiful flower arrangements so you can custom design them for your clients as an added bonus to augment your other services.
It's creative, fun and easy once you
know the basics. This training will take your design training another notch higher and really mold you into the kind of arranger and designer you've always dreamed
of becoming.
By the time the rest of your course arrives by UPS, you'll have had plenty of time to absorb these 3 ebooks and you'll be well on your way to completing the design
portion of your training. From here on out, the rest of your essential training will be in printed manuals for greater flexibility and ease of training.
Now for the core of your basic home staging business training.
This manual is updated continuously, so you'll be getting the most current version available. It is the introduction to the
business of conducting a home staging business from your home. It has been hailed as the absolute best basic business guide on the subject. We've packed it with
virtually everything you'll need to know to get start and build your career business. Here are just some of the topics we'll cover:
- The History of Home Staging
- What Exactly Is Home Staging (Home Enhancement)
- The Psychology of Home Staging and Enhancement
- The Benefits You Can Expect as a Home Stager
- Why Home Staging is So Effective
- Statistics of Why it Works
- The Art of Home Staging and Enhancement
- The Top 10 Mistakes Sellers Usually Make
- The Top 10 Most Common Problems
- 16 Ways to Identify Do-It-Yourself Sellers
- What a Home Stager Does
- What Separates the Stager from the Seller and Agent
- How to Identify a Home's Faults
- How to Identify a Home's Assets
- How to Portray the Home's Full Potential
- How to Identify What Is Most Important Immediately
- How to Turn The Situation Around for the Seller
- Guerilla Marketing to Overcome the Marketing Challenges
- Concepts of Staging that Differ From Decorating
- How to Evaluate the Time Factors for Staging a Home
- What Kind of Expertise is Needed
- Attitude and Skills That Are Needed for Success
- The Role of Interior Design Knowledge in the Process
- 4 Crucial Aspects to a Professional Image
- 16 Ways We Support Your Success
- The Top 5 Real Estate Corporations
- How to Find Agents Who Suit You
- How to Find Sellers Who Suit You
- Four Top Ways to Build a Clientele
- 16 Sources for Building a Referral Network
- How to Identify Consultation Seekers
- The 3 Top Benefits to Sellers
- Taking Your First Steps and What to Do
- Effective Ways to Present Services to Agents
- 44 Important Questions to Ask Agents
- How to Negotiate Terms With Agents
- How to Meet With Sellers and What to Do First
- 48 Crucial Questions to Ask Sellers
- The Right Ways and Sequences to Tour the Property
- How to Use the Checklists to Evaluate the Home
- How to Develop Winning Estimates That Beat the Competition
- Making Recommendations to the Seller
- Quick Guide to Pricing Your Services
- What You Should Always Get Before Starting Any Project
- A Quick Guide of 20 Tips to Home Enhancement/Home Staging
- 17 Quick Start Steps to Successful Staging
- The 12-Step Process Overall Guide
- 16 of the Most Common Things to Remove
- 65 Things You'll Probably Need in Your Tool Box
- 25 Types of Props You Might Want to Inventory
- Our 9 Steps to Carpet Care and Stain Removal Guide
- Quick Guide for Polishing and Care of Wood Furniture and Floors
- Choosing What to Repair and What to Paint
- 7 Types of Paint and Our Quick Guide to Choosing Paint
- How to Advice Sellers on Styling
- 12 Types of Vendors You'll Need
- The 2 Essential Concepts to Powerful Home Staging
- 7 Questions You Should Ask Yourself
- The 5 Top Steps to Any Home Staging Project
- 6 Top Feelings Your Seller Wants and Needs
- 15 Basic Furniture Arrangement Tips
- How to Handle the Seller's Possessions
- A Unique Addition to Put in Every Room
- A Unique Addition to Add to Every Box of Removed Items
- A Complete Moving Tips Guide
- 25 Page Check List Covering The Most Common Rooms and Areas of Any
Home
- 9 Items the Seller Should Do At the End
- 11 Additional Services You Can Offer for a Complete Package
- The 10 Critical Factors of Good Interior Design
Guerilla Marketing Tactics for Staging Homes
- The Easiest Way to Organize Your Prospects Without a Computer
- Your Best Source for New Clients
- 8 Powerful Ways to Garner New Clients
- How to Get Appointments
- The 4 Questions Everyone Wants to Ask You
- Three Top Ways to Announce Your Services
- How to Manage Phone Discussions
- How to Manage Cancellations
- 5 Crucial Components to a Great Home Stager
- A Home Stager's Initial Key Ingredient
- All About Control, Feedback, Fees, Referrals and Testimonials
- 5 Critical Things to Do at the End
- 5 Factors in Determining Your Fees
- All About Quoting Your Fees
- 22 Typical Expenses and How to Use Them to Your Advantage
- 12-Step Sequence for Managing Your Business
- All About Legal Structures, Names
- 2 Licenses You'll Need
- 9 Important Steps to Building a Powerful Business Plan
- 7 Key Factors for Setting Up a Budget
- 5 Keys to Financial Organization
- Creating the Right Marketing Materials
- 2 Types of Insurance You'll Need
- Tips on Autos and Taxes
- The Top Guerilla Marketing Tactic for Consultants
- How to Implement the Top Guerilla Marketing Tactic
- 14 Steps To Free Promotion for Your Business
- 32 Ways to Create a Buzz About Your Services
- 7 Websites That Will Help You Succeed
- 3 Other Ways to Garner Clients
- 6 Ways to Get People to Call You
- Why Most Businesses Don't Succeed and How You Can Avoid Failing
- Your Personal Seven-Step Guerilla Marketing Plan
- 5 Ways to Reach Your Niche Market and Convert Them to Clients
- Promotional Case Study
- 15 Essential Factors You Need in Your Plan
- 26 Ways to Get Organized and Stay Organized
- 7 More Questions to Ask Yourself
- The 4 Most Important Strategies for Success
- How to Become a Leading Strategic Force in Home Staging
- 6 Tactical Questions You Must Answer
- 4 Essential Factors for Your Marketing Strategy
- 8 Ways to Provide Value to Your Clients
- 18 Things That Influence Business Strategy
- The 4 Tops Strategy Options You Should Know
- Questions and Answers
- Other Helpful Resources
Access to Exclusive Design and Staging Videos
- 47 Staging Tricks of the Trade Photos and Descriptions
- Multiple Color Before and After Pictures of Staging Projects
- Exclusive Design and Staging Videos in Protected, Private Locale
You'll also get trained in the basic business concepts for the interior redesign business.
Interior redesign differs from home staging. The goals are completely different - almost opposite, in fact. When you're
working with a redesign client, the owner will continue to live in and enjoy the home indefinitely. So you'll be helping them establish their personality through
their decorating. In home staging you'll be eliminating personality from the dwelling so that it will appear to the greatest number of buyers. That is a big difference.
You live in a home one way; you sell it another way.
There will be some overlap on business set up practices, but here are some of the topics we'll cover in Rearrange It!
- 12 benefits you will personally receive from a redesign business
- 8 keys to becoming successful
- 13 areas a re-designer will address on each project
- 2 key ingredients needed to be effective
- The one thing every consultant needs
- The essence of an interior re-designer's knowledge
- 4 keys that make the difference in the long term
- 10 ways to present a professional image
- 3 crucial elements every client should receive
- 11 ingredients essential for entrepreneurs
- 5 ways to identify your target market
- 1 specific qualification every prospect must pass
- 3 ways to define the needs of homeowners
- The 9 most common mistakes homeowners make
- 3 excuses prospects give
- 3 criteria you should require before you set an appointment
- How to identify what homeowners need most
- How to define a need from a want
- One great method to organize leads and turn them into clients
- 9 ways to generate referrals which lead to more clients
- How to identify the best people to help you promote your business
- 3 top ways to generate leads
- 3 essential ingredients for a website
- How to get 5 new leads at every function you attend
- How to contact leads and prospects
- How to respond when prospects contact you
- 6 common questions prospects will ask you
- How to discuss issues on price
- How to use direct mail, flyers and brochures to promote your business
Preparing for Appointments
- Tips on how to pick a business name
- How to manage phone discussions
- One crucial step necessary before leaving an appointment
- How to graciously manage cancellations
- The importance of a Pre-Check
- The most essential accessory you should take along
- How to get others to promote your business for free
- How to generate leads over and over again
- How and where to advertise your business
- How to turn prospects into clients
- How to make the phone work for you
Going on Appointments
- What to take on appointments
- The 5 most critical etiquette rules you must follow
- 25 tools you're going to need with you (well, maybe not all of them)
- 3 ways to create the right first impression
- How to maintain control in any situation
- The best way to find everything you need for a room
- How to interview clients so you know just what to do first
- How to clarify a client's needs and wishes
- 20 starting questions you should ask
- How to respond to the answers you get
- 2 crucial ways to protect yourself and avoid the pitfalls
- How to preserve the room when you arrive
- How to measure a room and what measurements to take
- 11 rules for traffic patterns and why they are essential
- How to survey a room for hazards and eliminate them
- How to properly and quickly assess a room
- The first element you should focus on
- The 2nd element that needs attention
- After the first 2, what next?
- The most important ingredients to add personality to a room
- The 16 most common styles
- 25 ways to express your client's taste
- Easy tips on the care of wood furniture to give your clients
- The 10 major goals of good interior design
- 3 crucial ways to get client feedback
- Methods for collecting your fee upon completion
Setting Fees, Marketing and Legal Stuff
- How to get an instantaneous testimony
- How to get an instant referral
- How to preserve the final result
- How to advise clients on future purchases
- One thing you should always leave behind
- One thing you should do immediately following an appointment
- How to comfortably stay in contact with your client afterwards
- Why you should retain relationships with clients
- 9 ways to win friends and influence people
- 5 ways to select the right fee
- How to set your income goals
- How to be comfortable with your fees
- How to add extra value to your services
- What kinds of ethics you should maintain
- How to quote your fees confidently
- 22 of the most common expenses you should expect
- The all important guarantee you should offer
- How to select your legal structure
- How to choose a good business name
- 3 licenses you may need and how to get them
- Tips for managing payroll (if you have employees)
More on Marketing and Becoming Professional
- Getting a powerful mission statement
- 9 essential ingredients for a good business plan
- 5 key elements to include in a start-up budget
- How to create custom invoices
- What type of bank account you should open
- How to set up your phones at home
- Managing a business address
- How to develop marketing materials
- 8 ingredients for a good brochure
- 2 types of insurance policies you need
- Tips for tax preparation
- The most powerful way to promote your business for free
- 14 steps to get free promotions
- A sample you can follow
- 32 ways to promote your business
- 7 places to submit stories of interest
- The pitfalls of traditional advertising
- Website optimization tactics
- The best viral advertising and how to get it
- Other methods that generate leads
- How to cope with a changing economic climate
- How to get a constant flood of new ideas
- The Savings Rule
- The Strategy of Pre-eminence
- 4 questions you should always ask yourself
- 21 sources for additional help
- How to grow your business faster
- The one essential ingredient that makes a huge difference in growth
- 6 elements to dynamic growth
- 6 ways to outperform the competition
- 4 key factors you should include in your strategies
- 8 ways to satisfy a client
- 18 essential elements to world-class strategic marketing
- 4 major options to choose from
Interviews, In-depth Marketing and Lots of Other Goodies
- Interview with a top re-designer in Kansas
- Interview with a top re-designer in Rhode Island
- A sample design consultation plan
- 6 steps on how to get people to call you
- Why most businesses aren't getting referrals
- 5 steps for getting referrals
- A 7-step marketing plan
- 5 ways to reach your niche market and convert them to clients
- A real case study for free publicity
- 26 ways to stay organized
- 15 essentials for a great marketing plan
- Publicity referral services
- Questions and answers from real re-designers
- How to get professional tools and sizzle your services
Staging Luxurious Homes is part of your advanced training.
 This manual covers the business side of
developing a huge clientele among the upscale community where you live. Wealthy homeowners operate by a different standard and mindset from the rest of the population.
In order to work and profit from this segment of your community, you need to understand their mindset and develop a higher level of skills.
- Chapter One discusses who the affluent are and defines them for
you. You'll learn where the largest concentration exists, 4 distinctive ways
they got wealthy.
- Chapter Two will teach you how they think, how they work, what
motivates them, why they become dissatisfied.
- Chapter Three gives you the six main methods of making contact with
the affluent.
- Chapter Four teaches you 12 dynamite ways to meet wealthy prospects,
and gives you the keys to 33 highly targeted women's associations where you can
become known and valued by thousands and thousands of high income prospective
clients. And that's not all. You'll be taught 9 different ways you can structure
your business to capitalize on these highly prized relationships, plus you'll
learn about the 12 rules for governing your professional conduct to ensure your
success.
- Chapter Five will teach you the differences between quality prospects
and the rest, the secrets to what drives their decisions, how presenting your
services to them needs to be different from the main stream prospect, the 3
critical aspects you absolutely must give them.
- Chapter Six identifies the essential ingredients necessary for
getting a relationship started, 14 steps that move you in the right direction,
another 10 to take as you progress, 12 things they need from you in order to
trust you, 4 styles of operating that will make them respect you professionally,
when/what and how to ask for what you want, and so much more.
- Chapter Seven deals with your appearance, etiquette, image, wardrobe,
first impressions, vocabulary, plus a lengthy segment on how to attract the
affluent. I break it all down for you with lots of strategies and concepts and
tactics, even great to use for other types of clients and prospects.
- Chapter Eight focuses your attention on how to sell to affluent
prospects, developing your personal Credo, 12 all important tenets you should
make part of your overall motto and philosophy, 9 killer ways to reach out to
prospects, and page after page of other helpful tips.
- Chapter Nine is all about pricing, how it differs or doesn't from the
mainstream, how to simplify giving quotes that take the guess work out of
options.
- Chapter Ten covers how to service wealthy clients and gives you some
examples of where some companies have missed the mark totally, so you don't fall
into those traps, including a detailed Credo tailored for the upscale market
adapted from one of the most well-known service oriented mega corporations on
the planet who rose to prominence on the commitment to their Service Creed.
- Chapter Eleven discusses the pseudo-affluent, how to recognize them
and avoid them.
- Chapter Twelve teaches you 7 key elements on how to become a member
of the affluent society in your area. Motivational, if I do say so myself.
- Chapter Thirteen is a complete checklist of specific steps you need
to take on a daily basis, 37 things you must do, 43 things you must not
do, managing the Monday Morning Blues and a whole lot more.
Staging Portfolio Secrets will teach you critical techniques to get clients easily.
 Staging Portfolio Secrets is one of my newest manuals of little known but highly effective strategies on how to create a powerful business portfolio. But it goes
much further and trains you how to use your portfolio to get new business over and over again. In turbulent times or during economic growth times, you cannot afford to miss out on the concepts you'll learn in this manual. Getting face to face
appointments with the most targeted people you need as clients is the core of this training, along with the step by step process toward creating a visual portfolio that will focus on your strengths as they relate to the home staging industry.
You'll get this manual automatically with your course.
Just read the topics I cover:
- Building a Six Figure Home Staging and Redesign Business
- Discovering Your Accomplishments
- New Ways of Thinking
- Keys and Wall Bangers
- Pulling Together Your Strengths
- Pulling Together Your Biographical Information
- Writing Copy That Sells
- The Referral Letter
- Getting Past the Gatekeeper and to the Top Real Estate Agents, Home
Owners and Executives
- Preparing for the Interview
- The Referral Interview
- Dress Codes for Interviews
- Reading their Face Language
- Tips for Photos and More
- How to Shoot the Best, Most Attractive Photos
- Using Humor
- Getting All the Testimonials and Letters of Reference You Can Use
- Using Success Stories Effectively
- How to Use Your Portfolio
- Presentation Cases
- Layout and Design Ideas
- Using the Web to Promote Your Portfolio
- Bonuses and Additional Resources
- Useful Forms
Advanced Redesign is also part of your advanced training.
 Advanced Redesign is yet another manual that will teach you the importance of
developing multiple streams of revenue by adding what we call "back end" products and services. There are many ways to approach clients and they have many different
kinds of needs and wants. The more services you offer, the greater your profits, so we'll load you up with many ideas - too many, actually, to do all of them. But
pick and choose what works for you.
- Revisiting the Ten Most Basic Re-design Strategies
- Paint and Color Consultations
- Holiday Party/Special Occasion Decorating
- Exterior Holiday Decorating Services
- A Decorating Shopping Service
- Relocation and Move-In Services
- Real Estate Ready to Sell Service
- Serving Blended Families
- Serving Downsized Families
- Workshops and Speaking Engagements
- Isolating Your Strengths
- Creating Displays and Vignettes
- Public Speaking Tips
- Fees You Should be Charging
- Why Some Re-designers Are Successful and Others Are Not
- The Psychology of Selling Redesign Services
- The Best Ways to Present Your Services
- The Psychology of Maximizing Your Profits to Clients
- How to Maximize Your Profits
- 10 Killer Ways to Maximizing Your Products
- More on Getting Referrals
- Ways to Keep Clients Coming Back for More
- Guarantees That Have Power
- 9 Tools for Building Customer Loyalty
- How to Exhibit at Trade Shows
- The 6 Top Accessories Clients Usually Don't Have
- The Top 61 Design Centers in the USA
- More Tips on Pricing Your Services
- 10 In-depth Chapters on the Top Ten Strategies to Redesign Super Stardom
- Selling Home Resale/Staging Services
- Our exclusive 251 item checklist of things you can be paid to do as a home stager (bonus)
- The top business forms you'll need tailored for our industry (our exclusive forms -if you see these selling elsewhere,
they stole them from us)
Arrange Your Stuff is a core design trainer.
This workbook type manual is another way of teaching you the all-important
design skills necessary for home staging and, in particular, interior redesign. Many of our students keep this manual in the car, so that if they
are ever in a home and having difficulty resolving an arrangement problem, they can easily slip out to the car for a "refresher". This manual is
filled with drawings, albeit roughly drawn, that shows you the major furniture configurations you can utilize, one of which should solve the
dilemma no matter what the room looks like. You'll refer to this manual over and over again.
 I guarantee you, that if you learn the basic concepts I've laid out for you, that you'll be able to
successfully arrange any room in your house, any house, any time, anywhere, no matter what you own, for the rest of your life! How can I be so sure?
Because the design principles you will learn have been used by interior designers for decades and they will be the same concepts used for decades to come -
no, for centuries to come.
You see, while styles change and color trends come and go, the arrangements concepts last forever! So once you know them
and understand them, you'll be about to successfully arrange any room at any time for as long as you live. How great is that?
Here's what you will get:
- 150 definitions of furniture styles and types and the parts that make up most furniture
- A thorough discussion of the 9 most important design concepts you should know before arranging any room
- The 5 elements every room should have
- The 5 areas where most people fail in their decorating attempts
- A discussion of what is style
- A discussion of what your lifestyle is
- 38 common furniture styles and types (and some uncommon ones too)
- The 19 most common furniture arrangement layouts (know these and you'll be able to resolve just about any room at any time)
- 31 actual living rooms and family rooms that I have redesigned, including the layout of the room as I found it, and anywhere from 1-5 additional layout ideas for the same
room using the same furniture or trading out some for furniture from another room in the home
- The 4 most common layouts
- The Flanked Fireplace Arrangement
- The Parallel Sofa Arrangement
- The L-Shaped with Club Chairs
- The Asymmetrical Arrangement
- The Angles L-Shaped Arrangement
- The Angled Arrangement with Recliner
- The Angled Fireplace Arrangement
- The Sectional Arrangement
- The L-Shaped Sectional Arrangement
- The Split Sectional Arrangement
- The Two Recliners Arrangement
- 3 Modern Layouts
- The Grand Piano Arrangement
- The TV/Fireplace Separated Arrangement
- A Bay Window Arrangement
- The Wall to Wall Fireplace
- The Extra Wide Traffic Lane
- The Angled Arrangement
- 3 Small Room Arrangements
- The Parallel Arrangement
- 2 Duo Purpose Arrangements
- TV in the Corner Arrangement
- The Corner Entertainment Center
- 4 Arrangements of a Typical Living Room
- 3 Arrangements of a Typical Family Room
- 3 Solutions for The Asymmetric Fireplace
- 2 Solutions for The Camelback Sofa Arrangement
- 3 Solutions for the Family Room/Dining Room Configuration
- 2 Solutions for the Angled Fireplace
- 4 Solutions for a Small Living Room
- One Large Family Room Arrangement
- 5 Solutions for the Unused Upright Piano
- 2 Solutions for a Difficult L-Shaped Living Room
- Coping with a Long Room and Angled Fireplace
- 5 Solutions for the Sofa/Chaise/Large Screen TV Dilemma
- 1 Great Room Arrangement Solution
- 2 Home Office Solutions
- The Long, Small Apartment
- Creating the Small Office Area
- Managing Multiple Entryways
- The Large Entertainment Center
- The Duo Fireplace
- The Sitting Room
- 2 Solutions for a Small Condo
- 3 actual bedrooms that I have rearranged in several different ways, all equally beautiful and functional
- Little Improvements for a Master Bedroom
- 6 Solutions for the Same Master Bedroom
- 2 Solutions for a Small Bedroom
- 16 pages devoted exclusively to training on how to arrange accessories and decorate walls with art
- The Secrets to Great Accessory Arrangements
- The Traditional Art Grouping
- The Contemporary Symmetrical Grouping
- The Contemporary Asymmetrical Grouping (2)
- A Bedroom Asymmetrical Grouping
- Keys to Overlapping Art
- Defining the Right Proportions and Formats for Narrow Walls
- One Secrets for Gallery Walls
- Designing Long Halls
- Before and After pictures of over 20 rooms that I have personally rearranged for clients
- All of my handwritten notes that point out the problems of each room and how I chose to resolve those problems - it's like taking a peek into my personal
interior redesign notebook
There has never been a book like this
published by anyone anywhere at any time! Just look at some of the pages in this
189 page manual (8-1/2x11 size, comb binding).
Here are two examples of some of the pages in the manual. As you can see, there are illustrated drawings of the rooms, together with my handwritten notes to
direct your attention to specific issues that this room presented. Below the drawings are easy to understand explanations of the specific problems faced for that
room, followed by drawings of how I rearranged each room.
In many cases, I'll give you 2-6 arrangements of the same room so it will be easy for you to see
the concepts being applied. You see, with most rooms, there are several different ways the room can be arranged successfully. By showing you these differing
arrangements, you'll easily understand the concepts used. You'll never look at a room in your home the same way again and you won't ever feel like it has to
remain arranged in just one way for the rest of your life. You'll begin to see the multitude of solutions you can apply to change the room periodically for a
whole new feeling.
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HERE ARE SOME MORE
GOODIES TO HELP YOU BUILD YOUR BUSINESS SUCCESSFULLY AND POWERFULLY |
1) Your Own Personal Semi-Custom Brochure Website
WE WILL HOST IT FOR ONE YEAR AND YOU CAN RENEW IT OR NOT AS YOU CHOOSE
for a nominal fee.
(See Some Examples)
That's right - you submit the details and we'll put up a SEMI-CUSTOM BROCHURE WEBSITE in the domain name of your choice (so long as it is available) so you can have
an instant professionally designed internet extension and direct realtors and clients
to your online presence. If you already have official website (not hosted by a competing trainer), just let us know and we'll link to your official site from the The Academy of Staging and Redesign - Directory, the fastest growing directory of its kind. Some people get calls instantly, even before their training materials arrive. And the
visitors to this directory is growing every day. This way we will instantly
help you brand your business and get out your message by the time you finish training.
2) Inclusion in our Membership Site which includes even more online training, how-to videos, forms,
designer discounts and additional resources to help you brand, build, promote, advertise and
manage your growing business ongoing. We stay on top of what's happening in the industry and continuously develop products and services that will help you enhance
your business to make the most profits you can. It's not about starting a business; it's about growing it and sustaining it for as long as you want to be in business.
A recent encounter with a woman who described herself as an "old jaded designer", who had switched from full service interior design to one day decorating, is
evidence that even those who may have been successful in the past need to keep up with the paradigm shifts in business and how it is done today or be left behind. We
will help you sustain your business for the long term.
3a) Set of 4 Furniture Sliders for Carpeting - Don't worry about doing projects by yourself. With these handy, heavy-duty sliders, you'll be able to move
just about any piece of furniture over carpet that you need to move. I've got a helper these days, but I've done plenty of projects all by myself too. You'll love
these little guys. You can purchase more a la carte if you want - I always take more than one set because I often want to move 2 or 3 pieces of furniture at the
same time and this way I don't have to constantly move the sliders from piece to piece.
3b) Set of 4 Furniture Sliders for Hard Floors - And with all the ceramic and wood floors out there, you'll want to be sure and have sliders for moving
furniture or appliances over hard floor surfaces. These heavy duty workers are all the help you'll need. With more and more homes using wood flooring, tile, marble
and slate floors, you don't want to be without these handy little "guys". They make the hole process so easy. I would never go out the door without them.
3c) Steel Furniture Lifter - Never go on an appointment without this personal assistant. It will allow you to move the
heaviest of furniture all by yourself if need be, when used in conjunction with the sliders. Even at my age, I can move armoires all by myself.
4) GUARANTEED DOUBLE CERTIFICATION (CSS/CRS)
($300 Value) - To help you with credentials that have meaning and power, we've created our own certification. In the Diamond Deluxe Course you'll be qualified to
earn certification in both businesses and become a Certified Staging Specialist (CSS) and Certified Redesign Specialist (CRS). We're not like the high priced seminars
who will give you so-called certification just for attending a seminar. That's pretty meaningless. We'll train you so you'll be able to
pass our exam and submit
a top notch portfolio of work you've done. When you complete our program, you'll have attained a much higher level of sophistication and expertise and be entitled
to promote yourself as a CSS/CRS professional.
Did you notice we said "guaranteed" certification. As a Diamond trainee, we'll help you through the process if you're struggling. We can therefore guarantee you'll
pass. Not everyone does when they apply for it a la carte. But by going "Diamond", we'll help you attain this achievement.
 0)
This product now only available "a la carte". Not included in the
course but a great addition to your visual aids.
This 80-page guide (which you can purchase at a discount in sets of 5 or 10
at a time) will help you present your services to "do it yourself" clients as part of your consultation or as an extra value-added product. They
will marvel at how all-inclusive and helpful it is. So whether you just do consultations or a full staging service, you'll never leave empty handed.
Purchase these guides in bulk at a discount, and just pass the cost on to your clients. Then you make money and they cost you nothing.
For more information on this visit: Home Staging for Yourself Guides.
6) Custom Designed Business Stationery Pack
500 BUSINESS CARDS
250 MATCHING ANNOUNCEMENT CARDS
These are custom cards fully imprinted with your contact information and designed to match. They are not generic when it comes to your personal information. You'll need
to let us know the information you want included on yours and there are several styles and messages to choose from.
Custom Stationery
7) Five Promotional Folders
It's always good to have the right materials on hand to give your detail pages a professional look. To start you off right, we're including
5 professionally
printed folders that you can use to manage your supplemental pages, such as before and after pictures, introductory letter, list of testimonials, list of references, pricing sheets, brochures and so forth.
Five Presentation Folders
8) Two Lifetime Business Listings
Sample
Page
Here is an actual directory page in The Academy of Staging and Redesign - Directory.
We have over 1,000,000 monthly hits to our websites. We host the fastest growing directories on the internet - and we spend tens
of thousands of dollars EVERY month advertising them. We list your business under your state and each city or town is listed alphabetically so consumers can easily find you in their
local area. Our directory is the fastest growing directory for Home Staging and Interior Redesign
of any directory on the web. People do their research on the internet these
days, so it is imperative that you list your business online. We'll give you two listings in two separately advertised directories to maximize your exposure.
You won't find anyone anywhere giving you a lifetime listing. They ALL have
annual renewal fees. As a Diamond trainee, you'll never have to pay another
listing fee - never!
I hear almost daily from trainees who
have been contacted from the directory. Many haven't even received their
training materials yet and the directory is bring them business. That is so
neat!
TESTIMONIAL - "I want to extend a huge THANK YOU from half way across the country for recommending my name and company to a Real Estate Investor
here in St. Paul. I spoke with her today and we are meeting tomorrow to talk about a future relationship for the need she has for a stager. The first project
is a 5 bedroom house built in 1884, which is the style I like most. What an amazing network you have set up for stagers across the country, what a connection.
Thanks for your recommendation, I won’t let you down! God bless, Kristin Register"
9) Access to Designer Trade Discounts
You'll gain access to our list of companies where you can get up to 50% off (sometimes more) of products and services for your business and personal needs.
10) Access to Legal and Insurance Services
You'll gain access to companies who can provide legal forms, legal advice and liability insurance for your business.
11) Discounted Accounting Services by CPA
If you need help setting up your business and choosing the right legal entity (S-Corp, C-Corp, LLC, Sole Proprietorship), and you need help with your tax returns,
we've got a top CPA (Certified Public Accountant) to give you discounted services.
12) Examples of Powerful
Message Branding
Getting prospects to respond to your marketing messages can be difficult. We've got examples you can use verbatim or to
spark your own creativity.
13) How to Take Exceptional Photographs for Your Portfolio
Learn the tricks of the trade that magazine stylists use to enhance their photographs and draw the reader into the ambience of the room. Beat your competition with your stunning portfolio of unmatched superior quality, style and beauty.
 14) Home Staging Musical Slideshow
Let our 121 beautiful slides to soft music convince homeowners to hire you to stage their home. A picture is worth 1000 words. We'll we've got a host of pictures that should
convince almost anyone that staging is not only a necessity, but a bargain when hiring someone like you.
 15) Redesign Musical Slideshow
Not to leave out homeowners who plan to stay in their homes, let our 140 slides of redesigned homes do the "selling" for you. Loan them to prospects so they can show
the spouse what a redesigner could do for them. Set to beautiful music, this pictorial showcase will get clients for you
if you use it properly and get additional sets at our discounted price.
16) Custom One Minute Video
Once you complete certification, we'll create a custom one minute video for you to highlight your talents and place it on our website to drive prospective clients to you.
This will be hosted indefinitely for you as a courtesy. See one example.
17) Personal Decorating Organizer/Tote
 You'll absolutely love the organizer tote. Use it to keep track of your
personal decorating projects. More importantly, use it to keep track of all the swatches, samples, measurements, layouts of the client projects you're working on.
You can intersperse the current projects, while keeping track of all former ones as well. Carry the tote with you when you're out shopping for your client. It's
amazingly easy to use, practical and very, very handy.
18) The Home Staging Powerpoint Presentation Slides with Script
 You're likely going to want to make a few group presentations to real estate
agents. Many offices have several agents and it will save you much time and effort to make your presentation to them all at once. Or you might get an appointment
to speak at their association meetings. So having a cool powerpoint show will be very helpful to you. The show does not work on a Mac computer, however, so you must
have a PC computer to show it or have PC adaptability from the Mac. One gal who showed the presentation to a group of agents had them clamoring for more information
as soon as she finished and were saying, "When can you start?"
19) The Interior Redesign Powerpoint Presentation Slides with Script
 This powerpoint presentation is geared for speaking to a group of homeowners
interested in decorating. It shows multiple before and after pictures of the impact that great furniture arrangement techniques can have on a room and points out
the benefits of hiring a professional redesigner, such as yourself, to help them in their home.
20) The Exclusive Staging Showcase Portfolio Book in Full Color
 Unlike the musical slideshow CDs (which you will get), and unlike the
powerpoint slideshows (which you will also get), this book does not require a computer to view. You can demonstrate through
colorful pictures to any one, at any time, at any
place what home staging services are all about and why they should hire someone like you to help them. This is particularly useful in virgin territories where you have
to educate the client. It is also very useful when you're starting out. Use our pictures to help you make the case for staging. It is generic enough to represent
any one in the business and is a proven necessary tool for presenting your services to their greatest advantage
(Linen bound book, 28 pages, full color).
It is exclusively offered only to Diamond Ruby trainees.
21) 398 Free Options for Promoting Your Services
Promoting a business these days is very effectively done over the internet. You'll get my exclusive list of 398 related websites that will accept specialized information about you and your business.
It comes in an Excel Spreadsheet and is so fabulous I'm only giving access to it to Diamond Ruby trainees. No exceptions.
You must have Microsoft Excel to see it. ($400 value)
22) Ten Dynamic Marketing Gems
You don't have to reinvent the wheel. We'll give you 10 super simple strategies - little marketing gems - so easy to learn and implement immediately that will help you promote your services to anyone at any time, day or night, in any setting.
And you'll have amazing confidence when you use them. We can't tell you more because our competition is always snooping around, but you'll love these and even be able to create some of your own.
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LOOK AT ALL OF THE FREE BONUSES TOO |
BONUS 1
You will be given my private email address so that you can ask me questions that pertain to your own situation. We'll even talk about your business by phone.
You'll be able to have me help you personally whenever you need it in a more personalized way.
Your success is my success, so it gives me
great pleasure to tell you that I was the first person in the industry to offer
this kind of on-going, free mentoring.
BONUS 2
You'll also get my monthly Business Building Newsletter, that is filled each month with additional training
to help you build your business to the level you want it. I constantly get
letters about how terrific and helpful the newsletter is. I include my own personal experiences, tips and tactics and strategies for marketing and promoting your
products and services. I put a lot of time and energy into my newsletters. I make myself available to you by phone and email too. People are often very surprised
when they call and find that I answered the phone. Why do I answer the phone instead of a staff member? Because I want to be accessible to you. I want you to
know that it's pretty easy to reach me - at least it is right now.
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"Dear Barbara, Thank you for getting back with me. I
also wanted to take this time to tell you how much I
appreciate your monthly letters!!! Kimi Young"
"Hi, Barbara: I just wanted to drop you note to let you know that I thoroughly enjoy your
newsletters and find them most helpful! Thank you for giving us so much support." - Leslie Saez
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BONUS 3
Whenever I have someone write or call me for help, and it's not possible for me to serve them because of my schedule or distance from my office, I always look to
my list of Diamond Trainees and give my referral to them to handle. I can't promise I'll have referrals for you, but I do give out many referrals every month and the
Diamond Redesign/Staging trainees are the benefactors of those.
BONUS 4
As a Diamond Ruby Trainee, you will receive referrals from me if (or when) someone contacts me looking for a redesigner/stager in your area. I do not give out
referrals to any trainees unless they have gone through the Diamond level courses. Naturally, if you follow through and submit your full contact
information for the Redesign Directory (which you will receive at no additional charge for life), visitors to the Directory will be able to contact you
directly. But regardless, I only give out referrals myself to Gold or Diamond Trainees. This is another one of the bonuses you will receive.
So you get all this additional training in party decorating, entertaining and decorating table scapes, all as an additional bonus for choosing the
Diamond
Training Program.
TOTAL VALUE OF BONUS
GIFTS: $399!
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So What Are You Waiting For? |
Within minutes you can start building your business in a myriad of ways you've
probably never thought about doing. Within just a few minutes you could be on your way to maximizing your full potential,
pulling out all the stops. You can start your initial training with the ebook (which you will download and read on your computer) while you wait for the rest of
the materials to arrive. You could literally be doing that in about 5 minutes from the time you place your order.
You do have to work at it, I won't kid you, so if
you're lazy, this isn't the training program for you. But if you really want to make top money, if you crave enjoying the peak of success,
then this is the right place and the right time. If so, go get your credit card right now and let's get you going. The ordering process is quite simple.
You can order your copy through our Secure
Server on line and get instructions on how to download it on to your computer
in less than 5 minutes, or you can FAX, phone or mail in your order, using the links
below. It takes longer that way, but it's up to you.
Order now. Cause if you wait, I guarantee
you'll never do it and five years from now you'll be regretting it big time as a competitor moves in and takes the business
right out from under your nose!
Ground floor opportunities don't come along all that often.
Redesign is just beginning to really take off. Most people
haven't heard of it yet -- but many have.
Either way, that's good for
you, but only if you act soon. Right now there's very little competition
and you can jump in and go! But first you need to learn how from someone
who has done it for years! If you're in an area that has competition, you better find out the advanced strategies before your
competitors do so you can take over the scene. You definitely want to gain the edge and this is the perfect training program
to help you do just that.
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YOUR INVESTMENT IS LESS THAN YOU
MIGHT THINK |
|
YOUR DIAMOND RUBY DELUXE COMBO TRAINING
INVESTMENT
(NOTE: Course subject to change without notice. Shopping Cart always has up-to-the minute details on pricing and contents.)
If you order by
this Diamond
Ruby Combo Training Program (which
gives you virtually everything you need for 2 dynamically related businesses in one) will only be a low, low $1924.95
$1724.95 for USA (plus S/H) ($1784.95 Canada|Alaska|Hawaii, which includes
S/H) an instant savings if you were to purchase the items individually, plus you save on shipping charges, can place your
order in one convenient step.
For your personal library, we give you 3 ebooks and
6 manuals (equivalent
to 1400+ pages - no one in the industry does as much), all the promotional and management tools you're likely to need, business listings, certification,
tools of the trade, sales aids and website, so there is no stone unturned on any aspect of either business.
(For those in Canada/Hawaii/Alaska your
charges are slightly higher, including airmail shipping.)
You could literally pay for the entire course with just two half-day or one full-day client!
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Don't forget,
you're getting over $399 in free bonuses too because each product that makes up
this package also comes with it's own free bonuses, added to the ones listed
above.That's a tremendous bargain (you don't even know yet) considering that you won't find this
type of training any where else for any price and you could easily pay several thousand dollars for seminars and classes that don't cover nearly the ground
that we do (I know of a training program for stay at home moms that costs over $5000 in Britain).
Don't waste your money on over priced
seminars or member sites where you're totally stuck at a computer for ALL your
training. It's so unnecessary!
- What is it worth to me to learn how to double, triple or maybe even quadruple what
I'm now earning?
- What is it worth to me to leave my competition in the dust?
- What is it worth to me to become THE HOME STAGER or REDESIGNER
in my area that everyone is talking about?
- Do I want all the advantages of a true experienced redesign/staging mentor
teaching me, who has been doing this business since 1983 or do I want
some novice who couldn't as a consultant and decided to try
training instead or has only been online a few months trying to copy our
program?
If you've been considering spending $2000-3500 for a seminar, class or
teleconference, you might get decent training (though I've heard many
horror stories). How many clients will it reasonably take to recoup your
training cost, equipping you in only one business, not two? It will take
a few, but it is unrealistic to think you can become professional this
quickly without spending some serious money on your business training
and tools and web presence.
Don't
delay as this price may go up at any time. You're not going to find an
advanced strategy training on redesign AND staging out there any where, I guarantee it.
This is an incredible deal, even at two or three times the price.
Regards,
Barbara Jennings, Author/Consultant/Trainer
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Two Ways to Order
Method One
The fastest way to order is directly from the Secure Server Order Form link below. Keep in mind that when
you use our order form on our Secure Servers, we can email you the instructions to get any software version within your program within 5 minutes so you can start
re-decorating/re-arranging immediately.
Secure Server Encryption
Our Shopping Cart is hosted at a secure site called Veracart.Com and all information posted is automatically encrypted
for your security. You may check the status of their security certificate at any time during the checkout
process. Look for the Secure Status Image and click on it.
USA
- Click Here to Invest
with Peace of Mind
CANADA/ALASKA/HAWAII
- Click Here to Invest
with Peace of Mind
Method Two
You can order by check with our FAX or Mail-in Order Form.
Simply print this order form out and send it, along with your payment.
After we receive your order and payment, instructions will be sent to you via email.
2)
Click Here to Invest by Phone, Fax or Mail
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P.S. - Remember My Free Bonus Gifts
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P.S. Remember you're going to
get all of my training, and all of my "tools of the trade" in one single,
convenient course - PLUS you'll get over $2500's worth of bonuses, guaranteed
double certification, your own semi-custom mini website, a lifetime listing in the Academy of Staging and Redesign - Directory
and so much more. You won't
learn interior redesign and home staging from any other place that is so
thorough and affordable that gives you all of the support you'll find here!
And as far as support goes, the same day I receive your email with one or more questions, that's the same
day you'll get a response back from me, all tailored to your personal situation and at no additional charge. You'll get your own
personal mentor and instructor by email. That's my personal promise to you.
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